Last month, I was sick for almost two weeks.
Couch bound, too tired to extend the extreme effort (heavy sigh) of loading and unloading DVDs, I watched DVR shows and live TV.
Aren’t DVRs the best because we can zap through the multitude of annoying commercials?
But there I was, stuck with them blaring at me minute after irritating minute.
What has changed in advertising in my lifetime? Not much. Women are but a few steps away from the TV ads of the 1950s. We still dominate as the target market for house cleaning, parenting, and of course, make up, body lotion, anti-aging creams…things that are rarely pitched to men.
Add in a new trend and I’m looking to my female readers to provide input on how you feel about it.
Because I don’t get it. (But then, I don’t get big purses and frequently ask friends just what is it they’re carrying around in those massive satchels.)
I call foul on the following until you convince me they’re a great idea.
Let me be clear that I’m not speaking to the quality of these products. They may be the best, most well-made items in each of their categories. I’m addressing the manner in which they are sold—something I’ve only seen done in the world of men with razors.
I try to imagine in what universe I need to subscribe to Fabletics site and spend $49.95 (in order to get free shipping) on athletic attire every month. I’ve had the same workout clothes for nine years except to occasionally replace worn out bras. Am I fashionable? Not even a little bit. Are the Fabletics clothes gorgeous? Absolutely. Simple wondering how to justify spending $600 a year on athletic clothes when I workout at home and wear hiking pants on the trail–I’ve got to have pockets.
Well color me the odd chick for sure, but once upon a young time in my life, I had a couple of sets of matching bras and panties. But I quickly realized that bras are generally worn more than once, whereas underwear—you get the idea. Therefore, they match for one wearing unless you buy multiple pairs of the same panties. This site offers a bra and panty set for $39.95 each month with the expenditure coming to $480 a year. Not saying this isn’t a deal, butI’ve never owned twelve bras at one time in my life—even counting the exercise ones.
I really want to scream at this one with the closets that look like shoe stores. I own ten pairs of shoes and boots. That’s it. When I worked in corporate, I had multiple dressy heels, so let’s say at the highpoint of my collection, I had twenty pairs. I worked with two women who admitted to having nearly 100 pairs of footwear. Yes, I looked at them as if they had (at least) two heads.
This membership site charges $39.95 monthly unless, like the others, you go in and skip that shipment. Do I, who admittedly spends at least $100 a year on a pair of new hiking shoes (current love Sawtooth by Oboz), admit that forty bucks for a pair of shoes is a deal? You betcha’. But who needs twelve new pair of shoes each year? Let me know. Another $480 a year.
If you belonged to just these clubs and used them each month, you’re spending $1,560 a year on exercise clothes, underwear and shoes. If you work in corporate, you’re taxed with wearing suits, dresses and the accessories—nylons, earrings, necklaces, bracelets, rings, makeup, scarves, pins, hair color, hair styles, hair products to hold the style and color in place. Consider that women are still earning 79 cents on the dollar compared to men who can buy one suit that lasts years, one pair of black and one pair of brown shoes that cover all the dapper dresser bases and maybe you can get why I’m feeling a bit snarky.
In honor of International Women’s Day*, #BeBoldForChange and see how you might change your expenditures to best represent what you believe in rather than what the advertisers urge you to need.
*A global day celebrating the social, economic, cultural and political achievements of women.
Speaking of great women, don’t forget to get your free download of Women Breaking Barriers!